Pennsylvania’s Act 99 of 2026 requires AI ads that create a false impression to disclose their AI content starting December 21, with penalties up to $3,000 per case — but text-only ads are expressly exempt.
Hook — Starting December 21, an AI ad in Pennsylvania has to admit it’s AI, or pay $3,000.
Context — Governor Shapiro signed Senate Bill 806, the Artificial Intelligence Deceptive Advertising Act, on October 22. It takes effect December 21, sixty days later, amending Pennsylvania’s consumer protection law.
Stakes — The label must say the ad contains AI-modified or AI-generated content, appear the first time the content shows, in the same medium, and be hard to remove. Enforcement sits with the Attorney General and district attorneys: injunctions plus civil penalties up to $3,000 per case.
Payoff — The catch most coverage misses: it only triggers when AI content creates a false impression about what you’re buying, and text-only ads are expressly exempt, as are parody and satire. So the rule targets the fake product photo, not the chatbot copy. And a spot cut anywhere and aired in Pennsylvania is covered.
Links:
Watch the reel: https://www.instagram.com/p/De72Ow5gBp0/
Source: Pennsylvania General Assembly, SB 806 (Act 99 of 2026)
Instagram: https://www.instagram.com/simpleaiexplains/
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